World First Plant-Based Infant Formula Company Enters Agreements with Go Vita to Distribute Products Nationally Throughout Australia


Gold Coast, QLD (February 8 2022) — Sprout Organic Pty Ltd (“Sprout” or the “Company”), the inventor of the world’s first organic plant-based infant formula today announces its partnership with the national retail group Go Vita, allowing Sprout Organic to be available in over 500 retail locations across Australia. 

“Plant-based formulas and healthy snacks for kids are an exciting growth opportunity for us, a new endeavour in our long-standing efforts to meet consumer demand for an expanded portfolio of nutritious plant-based products for Australian families,” said Greig Shanley, Product Buyer & Category Manager of Go Vita. 

“Sprout Organic is a cutting-edge innovator in the kids nutrition category. We look forward to stocking Sprout Organic products on our shelves to deliver new and inclusive options to our customers.”

Commenting on the partnership, Sprout Organic’s founder, Sel Berdie, said it was a remarkable opportunity for the company to deepen its relationship with Australia’s leading health food group.

“We firmly believe this partnership will deliver strong growth for Sprout Organic, as well as offer significant long-term shareholder value,” he said.

Through its distribution partners, Sprout Organic has gained multiple successful accounts during the first few weeks of launching its highly anticipated flagship product: a plant-based organic infant formula that has disrupted a 120-year-old industry. 

The extensive network of health-food stores and pharmacies has been especially strong in the early-adoption of Sprout Organic and this trend is anticipated to continue both nationally and overseas.

Contact: Nadia Schilling,, 0469 545 424


Interviews with Sel Berdie, Sprout CEO and former Gold Coast Titans player available on request.


About Sprout Organic
Sprout Organic is an Australian children's nutrition company which creates organic, plant-based infant formula, and healthy plant-based snacks for kids. Its mission is to provide children and their families with access to nourishing plant-based food products across the globe. Approved by leading paediatricians, dietitians, and food science experts, in June 2021 Sprout launched its highly anticipated flagship product: a plant-based and organic infant formula, disrupting a 120 year old industry.

About Go Vita Health Group
Go Vita is Australia’s largest health food group which began in the early eighties and has now grown into a successful end to end distribution and retail business, representing 25% of all health food outlets in Australia. Go Vita operates a modern warehouse and distribution centre in Sydney, from where it distributes to Go Vita health food shops Australia-wide.