Sprout Organic Wins Big: API Deal Opens Doors to Priceline Pharmacy and Soul Pattinson

Gold Coast, QLD (28/08/2023) — Queensland-based Infant formula startup,  Sprout Organic, has entered a new distribution deal with Australian Pharmaceutical Industries (API), expanding its reach and availability to a wider audience through the networks of Soul Pattinson and Priceline Pharmacies.

"We are thrilled to partner with API and have our products available to Priceline and Soul Pattinson pharmacies. This partnership is a testament to our commitment to making plant-based and allergy-friendly nutrition accessible to as many families as possible. We are excited to see our products on the shelves of these respected pharmacies and contribute to the well-being of Aussie kids," said Sel Berdie, Founder and CEO of Sprout Organic.

“Our partnership with Sprout Organic isn't just a business decision; it's a statement of our dedication to providing healthy and diverse options for Australian families, and represents an exciting evolution in our baby category,” said Taran Sohal, Baby Category Manager, API Group.

“With the combined efforts of Sprout Organic and API Group, families across Australia will have easier access to plant-based and allergy-friendly choices. We believe in Sprout Organic's vision for a healthier future for our little ones, and look forward to a successful journey ahead," she added.

Sprout Organic is currently running a  crowdfunding campaign on Birchal, successfully reaching its target within 6 hours of opening. Funds raised will primarily be used to accelerate the brands international growth, following its most recent launch into Malaysia and Saudi Arabia. The crowdfund raise will continue until a maximum target of $1.5M is reached, closing on August 31st 2023.

Contact: Nadia Schilling,  nadia@sproutorganic.com.au, 0469 545 424

Photos & Footage:   https://drive.google.com/drive/folders/1Sn0eF9wv62Fx97F11er3Ls8NVUgVmxo_?usp=sharing 

About  Sprout Organic
Sprout Organic is an Australian children's nutrition company which creates organic, plant-based infant formula, and healthy plant-based snacks for kids. Its mission is to provide children and their families with access to nourishing plant-based food products across the globe. Approved by leading paediatricians and biotechnologists, in June 2021 Sprout launched its world-first plant-based and organic infant formula, disrupting a 120 year old industry that has seen little to no innovation beyond dairy and soy.
About  API
API is Australia's leading distributor of health and wellness products to pharmacies, providing access to a wide range of trusted brands. With a commitment to delivering exceptional products and services, API Group partners with retail pharmacies to ensure Australians have access to quality health and wellness solutions. API is the parent company of Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice and Clear Skincare.