Plant-Based Infant Formula Company Strikes Again With Second National Distribution Deal


Gold Coast, QLD (March 10 2022) — Sprout Organic Pty Ltd (“Sprout” or the “Company”), the Queensland company behind the world’s first organic plant-based infant formula today announces its partnership with a second national retail group, Wholelife pharmacies. The announcement comes just weeks after the company announced its partnership with Australia’s largest health food retail group, Go Vita.

Sprout’s complete product range will be sold through Wholelife’s national retail chain, accelerating its distribution into the pharmacy sector. Head of Wholelife, Damian Young, said “Our new partnership with Sprout Organic will allow us to sell unique, in-demand plant-based products, yet also takes us into a new category of plant-based kids nutrition”.

“The plant-based food market is growing rapidly both in Australia and globally and we see Sprout Organic as having a unique point of difference,” he added.

“Entering Wholelife is an exciting milestone for our company, ” said Selasi Berdie, Founder of Sprout Organic. “Wholelife has been able to converge traditional pharmacy with health, wellbeing and lifestyle products, which form a perfect destination for Sprout consumers. As we rapidly scale, it’s important for us to partner with retail chains like Wholelife who have unparalleled access to our target market.” he added.

Contact: Nadia Schilling,, 0469 545 424


Interviews with Sel Berdie, Sprout founder and former Gold Coast Titans player available on request.


About Sprout Organic
Sprout Organic is an Australian children's nutrition company which creates organic, plant-based infant formula, and healthy plant-based snacks for kids. Its mission is to provide children and their families with access to nourishing plant-based food products across the globe. Approved by leading paediatricians, dietitians, and food science experts, in June 2021 Sprout launched its highly anticipated flagship product: a plant-based and organic infant formula, disrupting a 120 year old industry that has seen little to no innovation.
About Wholelife
WholeLife Pharmacy is a pharmacy evolution combining traditional pharmacy with health, wellbeing and lifestyle products to provide a single destination shopping experience. It combines the products and services that Australians rely on from their local pharmacy, alongside Australia’s widest and most affordable range of organic and natural products across health foods, nutrition, skincare, sustainability, and more. Wholelife offer vegan, gluten-free, lactose-free, organic and much more across over 70 different health food categories.