Little Kids, Big Market: Sprout Organic Partners with Elite Supplements

Selasi Berdie, CEO and founder of Sprout Organic with his son Ellis

 

Gold Coast, QLD (February 23, 2022) — Sprout Organic Pty Ltd (“Sprout” or the “Company”), the Queensland startup behind the world’s first vegan and organic baby formula today announces its partnership with Elite Supps, Sprout’s first ranging deal with a national supplement retailer. 

Sprout’s full product suite, including its formulas, will soon be available across 60 Elite Supplement stores Australia-wide, with a promotional focus on its Junior Protein range.

Commenting on the new partnership, Domenic Giampaolo, CEO of Elite Supplements said “Our new partnership with Sprout Organic will allow us to sell unique, in-demand plant-based products, yet also take us into a completely new category of kids nutrition”.

Miki Giampaolo, Business Development Manager of Elite Supplements added “With an ever growing awareness of health, the kids nutrition category is growing rapidly both in Australia and globally. We see Sprout Organic as market leaders in this space having a unique point of difference being both plant-based and allergy-friendly."

Selasi Berdie, CEO of Sprout Organic stated “The health supplement category has changed significantly over the last decade with supplement stores previously only being frequented by bodybuilders and athletes. Elite Supplements have been category disruptors in the space by creating a more inclusive environment for all demographics to shop for and purchase a wide range of products. This created perfect alignment for us at Sprout, as we look to positively change the kids nutrition category.” 

According to the 2022 Nutrition Business Journal’s report, the children’s health supplement market grew by a significant 18.5%, in comparison to the adult market which grew by only 7.5%. The global kids nutrition market is currently worth USD $55.2B Billion, and is expected to reach USD $94.5 Billion by 2033.