Gold Coast Infant Formula Disruptor Goes Global

Gold Coast, QLD (15/02/2023) — Sprout Organic Pty Ltd (“Sprout” or the “Company”), Queensland infant formula company Sprout Organic, the producer of the world’s first 100% organic plant-based infant formula, has today announced its expansion into Saudi Arabia and Malaysia.


“Our growth has been phenomenal,” said Selasi Berdie, founder and CEO of Sprout Organic. 


Within its first three months of trading from July 2021, Sprout was ranged in over 500 retail outlets. Six months later in 2022, its store footprint doubled to over 1,000. Currently, Sprout is distributing its formulas and eight children’s product lines to over 1,500 locations throughout Australia and New Zealand, including national ranging with Chemist Warehouse and Terry White Chemmart.


Commenting on the Sprout’s expansion into Saudi Arabia, Berdie said, “With zero tariffs, high income levels and high birth rates, Saudi is a gateway to penetrate the whole GCC region and opens several other opportunities including UAE.”


According to Euromonitor, Saudi Arabia is the fourth largest infant formula market in the world with a market size value of US $883 Million, while Malaysia ranks sixth at USD $573 Million. 



“Malaysia was a target for us due to its growth potential. With high birth rates and population of over 30 million people, Malaysia has one of the highest forecast infant category growth rates at 9.34% and suits our current stage of business prior to taking on larger Asian markets” said Berdie. 

Sprout team celebrating expansion into Malaysia; pictured at Sprout warehouse in Queensland


While he did not provide specific financial details, Berdie stated that Sprout is actively seeking private funding to take advantage of its international expansion opportunities.


Containing no dairy or soy, two of the nine most common allergens, Sprout Organic is well positioned in the market due to global rising food allergies in industrialised countries. 


As featured by Channel 7 News Gold Coast (14/02/2023) embargo now lifted.



Contact: Nadia Schilling,, 0469 545 424
Interview with Sel Berdie, Sprout founder and former Gold Coast Titans player available on request.
Sprout Organic is an Australian children's nutrition company which produces organic, plant-based infant formula, and healthy plant-based snacks for kids. Its mission is to provide children and their families with access to nourishing plant-based food products across the globe. Approved by leading paediatricians, dietitians, and food science experts, in July 2021 Sprout launched its highly anticipated flagship product: a plant-based and organic infant formula, disrupting a 120 year old industry that has seen little to no innovation beyond dairy or soy. In March 2022 Sprout won the World Food Innovation Award in Europe for ‘Best Children's Product’.